Deadpool fever is set to hit this year’s Super Bowl, with Fox lining up a flurry of marketing stunts to surround the big game. See below for the details and all the latest half-time trailer news.
Football fans beware – Deadpool is coming to play ball.
According to The Hollywood Reporter, Deadpool will make a number of appearances both big and small during this year’s Super Bowl. However it won’t just be TV spots that’ll grace the big game, there’ll be numerous publicity stunts designed to generate buzz for the R-rated superhero.
Insiders say that on the Friday, the star of the movie, Ryan Reynolds will take over a food truck and give out chimichangas – Deadpool’s favourite snack. That night, Deadpool will play at the IMAX AMC Metreon in downtown San Francisco, where sources claim football players and other sporting figures will be in attendance. The Saturday will see Fox and Marvel Studios take over a locale near the stadium for an official press junket, as well as rename it Sister Margaret’s Bar – after the pub in the movie.
But Deadpool isn’t the only Fox title trying to put its name about during the game. The stars of Independence Day: Resurgence will attend the Super Bowl, while some cast members from from X-Men: Apocalypse could also make an appearance. Major on-the-ground events are also planned for those titles, as well as sports comedy Eddie the Eagle (Feb. 26), but insiders are keeping mum as to what they are.
Disney will also be a major advertiser this year with upcoming titles The Jungle Book, Captain America: Civil War, Zootopia, Alice Through the Looking Glass, Finding Dory and Rogue One: A Star Wars Story due for release in the coming months.
We don’t know for sure what they – or Universal for that matter – will promote but the chances are likely we’ll see something for the new Bourne movie, The Huntsman’s Winter War and Bad Neighbours 2: Sorority Rising from the latter. Elsewhere, Paramount will advertise their new sequel Teenage Mutant Ninja Turtles: Out of the Shadows during the game.
It’s somewhat surprising that Warner Bros. haven’t bought an ad space but it’s possible that a promotional partner could plug the likes of Batman v Superman: Dawn of Justice and Suicide Squad. Rival studios also suspect that some of the stars from those movies could make some sort of appearance.
Despite all this talk of ads and promos, it seems as though everybody else this year will pale in comparison to the Merc with the Mouth, Deadpool – which has been the case in everything the red-masked superhero has been involved in thus far.
What do you think of the marketing campaign for the movie so far? Has it got you pumped to see the film?
Sound off in the comments section below.
Source: The Hollywood Reporter